蜜桃传媒在线观看入口

Intro Title
Student teams pitch industry partnerships to Authentic Brands Group

On April 21, LIM鈥檚 Office of Career Internship Services hosted the finals Spring 2021鈥檚 Fashion Forward competition. This semester, (ABG) partnered with the College to provide over 100 students with an immersive project-based learning experience.

ABG is a New York based brand development, marketing, and entertainment company that works with a variety of clients in the global media, entertainment, and lifestyle spaces. At the start of the semester鈥檚 project, LIM students were assigned an ABG brand and tasked with creating a partnership plan between that brand and another brand in the fashion industry.

Throughout the spring, students received project support and guidance from Nick Woodhouse, ABG鈥檚 Chief Marketing Officer, and Haley Steinberg, an LIM graduate and ABG's Vice President of PR and Corporate Communications. Based on earlier-round presentations, the top six teams were selected to present their projects to Nick.

Dr. Lisa Springer, Provost of 蜜桃传媒在线观看入口, kicked off the finals event by wishing students good luck and nodding to their hard work and innovative projects. 鈥淭oday, we鈥檒l see how you will move fashion forward in the future,鈥 she said.

The finalists鈥 assigned ABG brands were: Judith Leiber; Vision Street Wear; Juicy Couture; Tretorn; Spyder; and Tapout. Students created fashion brand partnerships for these companies based on the brand鈥檚 identity, purpose, and market. Many projects focused on expanding market, promoting inclusivity, and providing new experiences for customers. Each team received feedback and industry advice from Nick that can help students improve their business skills and develop a better understanding of branding and marketing within fashion. 

The winning teams were:

1st place - Juicy Couture

Constance Kalpakis

Erika Desroches

Alexandra Unglaub

Prize: Immersive job shadow

2nd place - Spyder

Allure Crawford

Tajahnae Delts

Linaya Greene

Ciara Speight

Prize: Informational interview

3rd place - Vision Street Wear

Maryelin Ramos

Julia Payne

Amanda Asencio

Brittany Bridgewater

Prize: Resume review with HR

Kally

An article by Kally Compton

Kally Compton graduated in 2023 with a Bachelor of Science in Fashion Media. In addition to being on the President's List as a student, she worked on , as Editorial Director. She was also a content writer for LIM's Office of Marketing and Communications.