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• To assess and understand what it means to be a successful manager in the fashion industry 
• To develop leadership skills 
• To demonstrate the ability to develop in-depth written reports and assignments related to managing a fashion company and to be able to effectively present this research material both visually and orally
• To analyze the complex issues facing the development of a diverse workforce and how to manage and lead that workforce 
• To understand from a management standpoint how to identify and address issues related to Corporate Social Responsibility 
• To explore the differences in human resource practices that exist in different cultures around the world

• Demonstrate how brand identities are developed and measured
• Evaluate the internal and external influences on consumer behavior and the consumer decision-making process
• Analyze the tools in the promotional mix and explain how these tools work together to deliver marketing messages to target audiences
• Explain the marketing research process and apply primary and secondary research to solve marketing problems
• Discuss the factors relevant to adapting marketing efforts in a global business environment
• Describe the concepts and strategies used to promote and sell products in online and mobile environments

• Create a diverse portfolio of digital and print media content by applying an advanced set of writing, editing, video, photography and graphic design skills that utilize relevant software
• Analyze examples of mass media by describing how content and medium work to create meaning
• Apply knowledge of marketing practices to either promote original media projects or create commercial content
• Exercise the reporting and production methods of contemporary journalism to create dynamic, critical content on fashion

• Understand the global scope of the business of fashion from concept through supply chain to the end consumer 
• Understand evolving global retail business strategies including product, pricing, promotion, and competition in an omni-channel environment 
• Analyze and evaluate fabrications and innovative production methods used in the apparel and home product markets 
• Analyze and apply various consumer-centric concepts that are utilized within the business of fashion 
• Utilize digital tools, including Adobe Creative Cloud, to develop, create and produce collateral for business presentations 
• Understand how sustainable systems work in the consumer product fashion and related sectors to ultimately create an action plan for a responsible business 
• Understand the process, planning and strategies to develop a collection of products based on consumer preferences 
• Demonstrate knowledge of Yunique PLM software through the development of product style tech packs used across supply chain partners

• Understand the elements of the apparel supply chain and scope of the fashion/related industries from a global perspective
• Understand all aspects of a buyer’s role for each retail channel of distribution, including the basic analytical skills necessary for the position
• Analyze and evaluate textile production methods and their application to fashion apparel
• Produce professional visuals using Microsoft Photoshop and Illustrator® for fashion and related industries

• Define visual vocabulary and utilize visual language within a variety of approaches to visual communication 
• Utilize digital and relevant technology skills for visual and creative industries 
• Create innovative visual imagery and successful compositions using the elements and principles of design 
• Design and construct industry applicable visual work utilizing a variety of both traditional and digital techniques, tools, and materials 
• Develop and apply strong visual literacy competency contextualized within the history of art and design 
• Originate conceptual thinking, creative problem solving, and various methods for establishing a clear visual identity build a well-edited visual portfolio that’s relevant across a broad range of visual and creative industries

• Assess and understand the impact that marketing, sales, and merchandising has on the cannabis industry 
• Analyze the components that make up the supply chain in the cannabis industry while defining the process used to market and position brand strategies in the development of cannabis products
• Demonstrate the ability to develop in-depth written reports and assignments related to the cannabis industry and to be able to effectively present this research material both visually and orally
• Demonstrate a comprehensive knowledge of the regulatory issues facing the cannabis industry on the state and federal levels 
• Analyze the political and consumer landscape as it relates to the acceptance of cannabis as a recreational product

I. Communication

Students completing the ���Ҵ�ý���߹ۿ���� general education core will be able to:

• Respond to various rhetorical situations with clear and purposeful oral and written communication.
• Effectively integrate quantitative and qualitative information as well as various types of media to achieve a stated communication purpose.
• Communicate within and across cultures interpersonally and in group settings in a manner that welcomes diverse perspectives and identities.

II. Quantitative Reasoning

Students completing the ���Ҵ�ý���߹ۿ���� general education core will be able to:

• Identify opportunities in which numerical evidence and methods can address real-world problems.
• Use a quantitative approach, method, or algorithm to model data.
• Present clear data visualizations.
• Use approved technology to conduct data analysis.

II. Critical Analysis

Students completing the ���Ҵ�ý���߹ۿ���� general education core will be able to:

• Make reasoned arguments supported by relevant evidence.
• Analyze cultural subjects by assessing form, content, and context.
• Develop skills to evaluate the credibility of media sources and identify sources of misinformation.

IV. Technological Competency

Students completing the ���Ҵ�ý���߹ۿ���� general education core will be able to:

• Create purpose-driven content for participatory media.
• Apply technology to diverse business scenarios and information management.
• Perform essential workplace tasks using appropriate software.

V. Information and Digital Literacy

Students completing the ���Ҵ�ý���߹ۿ���� general education core will be able to:

• Utilize the college library and relevant research depositories to locate credible sources that serve research objectives.
• Use appropriate documentation style to cite research sources in assignments.
• Demonstrate a critical approach to the assessment and use of content found on digital platforms.

VI. Equity, Culture, and Sustainability

Students completing the ���Ҵ�ý���߹ۿ���� general education core will be able to:

• Demonstrate knowledge of global equity and intersocietal challenges, including the impact of climate change.
• Convey an ethical approach to civic life that values sustainability and diversity of belief and personhood.

Overview:

The CARE Core empowers students to acquire the education, skills, and experience needed to launch their dream careers across three stages—Explore, Experience, and Empower. Students' progress from exploring dream careers, creating a career toolkit, developing social capital, building industry connections, to gaining hands-on experience and professional development through three required internships, including a Senior Co-op—an "entry-level equivalent" work experience. This comprehensive and unique approach prepares students to design, launch, and build their careers in the business of fashion and lifestyle, helping dream careers come true.

PLOs:

PLO 1: Explore Dream Careers: Analyze personal interests and strengths, evaluate them against career paths in fashion and lifestyle, and synthesize this information to create a vision for professional goals.

PLO 2: Develop Career Brand: Apply unique skills and experiences to develop a personal brand, organize this brand cohesively across digital and professional platforms, and communicate it effectively to potential employers.

PLO 3: Build Industry Network: Apply networking strategies to establish and maintain professional relationships within fashion and lifestyle, using both in-person and digital methods to expand your professional network.

PLO 4: Build Career Competencies: Understand and apply essential industry skills and NACE career readiness competencies, including Career & Self-Development, Communication, Critical Thinking, Equity & Inclusion, Leadership, Professionalism, Teamwork, and Technology in professional contexts within fashion and lifestyle.

PLO 5: Own Career Management: Evaluate personal career goals, design strategic plans for career progression, adapt to industry changes, and embrace ongoing learning for continuous professional development.

Curriculum:

The CARE core curriculum is designed to prepare students to design, launch, and build their careers in the business of fashion and lifestyle. It empowers students through a progressive learning journey, starting with foundational knowledge and skills in CARE 1300/2 (Seminar), moving through applied practice in CARE 1620/2 (Internship 1) and CARE 2620/2 (Internship 2), and culminating in a synthesis and demonstration of mastery in CARE 4800/2 (Seminar) and CARE 4820/1 (Senior Co-op). The curriculum supports students' progression from exploring dream careers to developing a career toolkit, building industry connections, and gaining hands-on experience through required internships. This includes a culminating Senior Co-op experience that simulates "entry-level equivalent" work in the business of fashion and lifestyle.

Curriculum Map:

 Courses:

• CARE 1300/2 (Seminar) focuses on the foundational aspects of career exploration and planning, alongside introducing students to career services and technologies and networking strategies, and beginning the development of their career readiness, professional brand and materials design a plan for a successful career journey.
• CARE 1620/2 (Internship 1) advances into applying personal effectiveness and workplace competencies in real-world settings, enriching professional materials development, and initiating reflective career management and employer engagement processes.
• CARE 2620/2 (Internship 2) deepens the application of professional competencies and industry-wide technical competencies, emphasizes the refinement of professional materials and branding, and encourages strategic career management and employer engagement.
• CARE 4800/2 (Seminar) Prepares students for Senior Co-op by focusing on career planning, job searching, leadership, and interviewing skills synthesizes learned competencies for career readiness, refines exploration and planning for career launch, and emphasizes the creation of impactful professional materials and branding.
• CARE 4820/1 (Senior Co-op) culminates the program by demonstrating professional competencies, applying all learned skills in a real-world professional setting, and engaging in strategic career management in "entry-level equivalent" work as a culminating senior year experience, under professional guidance, to prepare for successful career launch and growth.

• Use data as a tool for solutions-driven storytelling and visualization
• Execute data analyses and visualizations with relevant software applications 
• Analyze data to generate consumer insights
• Value reflective decision-making that empowers ethical and inclusive choices 
• Formulate business strategies based on data-driven analysis 
• Develop date-driven models and reports 

• Explain how marketers create effective strategies to leverage products, services, and the marketing mix
• Examine the impact relevant marketing strategies have on business decisions
• Apply ethical, global, and societal considerations for inclusive marketing practices
• Use data-driven analyses to address business opportunities and problems
• Evaluate current marketing technologies and communication strategies
• Develop innovative and growth-focused marketing activities

• Apply ethical, global, and societal considerations to achieve inclusive practices across the functional areas of retail
• Use data-driven analyses to address business opportunities and problems
• Analyze key global business models and trends within the retail sector
• Examine supply chain activities across the functional areas of the retail sector
• Evaluate how decision makers select and implement technology applications for use in fashion retail sector
• Formulate brand development, analyses, implementation, and operational strategies

• Explain the global fashion supply chain activities and processes within all functional areas
• Demonstrate management skills that support the ability to manage people, projects, and processes within the context of supply chain management
• Apply ethical, global, and societal considerations to achieve inclusive practices across the supply chain
• Analyze data to determine solutions that mitigate risk and support efficiency across the supply chain
• Evaluate how decision makers select and implement technology applications for use across the supply chain
• Construct a framework to identify, assess, and execute strategies to enhance stakeholder efficiencies across the supply chain

• Understand the cannabis industry from the ground up, including cultivation, supply chain, social and economic justice, marketing, retail, and regulatory issues
• Understand the skills and knowledge needed to manage a cannabis business
• Analyze industry data to inform business-related decisions and to communicate results to internal and external audiences
• Understand the historical context surrounding the social and economic justice issues related to the cannabis industry in order to evaluate current or proposed efforts to decriminalize cannabis and institute social justice programs

• Apply ethical, global, and societal considerations to inclusive business practices
• Integrate principles of marketing, merchandising, supply chain management, and business analysis to make strategic decisions
• Examine critically the constant changes and challenges in the global fashion industry 
• Demonstrate leadership skills that support the ability to manage people, projects, and processes across the fashion industry
• Analyze key global business models and trends within the fashion industry
• Evaluate current technologies and communication strategies for effectiveness within the fashion industry