This event launched this fall鈥檚 "People in the Know" speaker series, hosted by LIM鈥檚 Office of Career and Internship Services (CIS) and the LIM Fashion Education Foundation (FEF).
In his introduction, Arnold Cohen, FEF President, described Rosie Mattio as a "PR mogul" in the cannabis industry.
Rosie began working in PR within the food space, putting products like kettle corn on the map. She developed expertise in the tech space as well. In 2013, she took on the project of marketing a cannabis cookbook, and she eventually connected with various cannabis and tech-focused companies.
Over the years, MATTIO Communications has become a leader in PR for cannabis companies. and Rosie had some inspiring words for LIM students who want to get involved in PR for the cannabis industry.
鈥淗aving a passion can translate well in this industry,鈥 she says. 鈥淚t鈥檚 about your attitude and your interest level. Be persistent.鈥
Interested in learning more about getting a degree in The Business of Cannabis?
Ready to start your career in cannabis?
