Careers in Fashion Marketing
Discover the art and science of connecting with consumers
Fashion marketing is a vital bridge between brands and the public.
Marketers use data to identify customers鈥 needs and desires and then build ongoing relationships that can lead to sales and company growth.
Recognized among the Top 10 Fashion Marketing Schools in the country by , LIM has the industry-expert faculty, career-focused approach, and New York City location that can help launch your career in fashion marketing.
Discover where a bachelor鈥檚 or master鈥檚 degree in Fashion Marketing from LIM can lead you.
Wondering how to land that coveted job in fashion marketing? Industry veteran and LIM faculty member John Keane shares five tips on what hiring managers look for in interviews and r茅sum茅s.
Explore careers in Fashion Marketing
Internship experiences can make your fashion marketing r茅sum茅 stand out among the competition. Internships provide invaluable on-the-job preparation, allow you to build your network, and increase your skill levels. 蜜桃传媒在线观看入口 requires internships as part of all its degree programs, helping pave the way for your future career.
Here are just a few of the places where our undergraduate Fashion Marketing students have interned:
- Hugo Boss
- Manolo Blahnik
- Milk Makeup
- Prada
- Puma
- Saks Fifth Avenue
- Target
LIM鈥檚 Fashion Marketing graduate students have completed internships at places such as:
- Authentic Brands Group
- Christian Louboutin
- DKNY
- Giorgio Armani Corporation
- Kith
- Salvatore Ferragamo
- Tory Burch
Nearly every fashion and lifestyle business needs to promote and sell products and/or services to customers. That makes a degree in Fashion Marketing a versatile one, as you can work anywhere from small businesses to advertising agencies, marketing and PR firms, or global brands and conglomerates.
Potential post-graduation job titles for bachelor鈥檚 degree program graduates include:
- Content Coordinator
- Digital Marketing Associate
- Marketing Communications Assistant
- Marketing Coordinator
- Public Relations Assistant
- Social Media Coordinator
Potential job titles for master鈥檚 degree program graduates include:
- Brand Strategist
- Advertising Campaign Manager
- Marketing Manager
- Public Relations Specialist
- Social Media Manager
- Trend Analyst/Forecasting Specialist
At LIM, we prepare graduates for dynamic careers in fashion marketing across diverse fields. Our cross-disciplinary, practical programs equip you with the knowledge and experience essential to launch or advance your career. Our proven formula is reflected in the many successes of our Fashion Marketing alumni.
Class of 2023 graduates from our bachelor鈥檚 degree program have gone on to positions that include:
- Collaborations Assistant, Coach
- Site Merchandising Manager, Foundry Brands
- Junior Marketing Associate, Kiehl's
- Operational Coordinator, Ross Stores
- Public Relations Associate, Princess Polly
- E-Commerce/Marketing Assistant, Orly Corporation
Master鈥檚 degree graduates鈥 job positions include:
- Social Media Manager, BLNY Media Group
- Social Editor - Cosmopolitan / Fashion Stylist - ELLE, Hearst Magazines
- Marketing Communications Manager, Accessories Council
- Licensing Coordinator - Children's Apparel Network
- Assistant Merchant, Lands End
- Assistant Brand Manager, Komar
- Assistant Visual Manager, Pottery Barn Kids
An LIM degree in Fashion Marketing helps you build essential skills and master important tools that marketers use in their day-to-day work.
Fashion marketing skills:
- Analytical thinking: Interpret data and optimize marketing approaches.
- Attention to detail: Ensure precision in every aspect of marketing strategies.
- Communication: Articulate ideas effectively to convey brand messages.
- Research: Gather valuable insights to inform strategic decision-making.
Tools of the trade:
- Adobe Creative Cloud: Use Illustrator, Photoshop, and InDesign to craft compelling ads, campaigns, and more.
- Digital skills: Drive impactful fashion marketing campaigns and engage with fashion-conscious consumers using digital platforms and technologies.
- Hootsuite: Master social media management for effective brand promotion.
- Microsoft 365 Suite: Harness the power of Microsoft tools for seamless workflow and collaboration.
By joining a professional organization you can make valuable connections that lead to career growth. Marketing publications can help you keep up with emerging industry developments that may affect your career path.
Marketing Organizations:
Marketing Publications:
蜜桃传媒在线观看入口鈥檚 Fashion Marketing Programs
Bachelor of Business Administration (BBA) in Fashion Marketing
Learn about digital marketing and social media communications in LIM鈥檚 bachelor鈥檚 degree program in Fashion Marketing. Acquire practical career knowledge and benefit from plentiful opportunities for real-world workplace experience . Earn your degree on campus or online.
Master of Professional Studies (MPS) in Fashion Marketing
Elevate your marketing prowess with LIM鈥檚 in-person or online Fashion Marketing graduate program. In this 30-credit, one-year master鈥檚 program, you can tailor your degree with a specialization in Digital Media Marketing or Strategic and Digital Marketing.
Lauren Gallo 鈥09
Senior Director of Brand Marketing Creative, Nike
Brandon Smithwrick 鈥18
Head of Content, Kickstarter
Explore other career pathways
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See where else a degree focused on the business of fashion and lifestyle can take you.
- Careers in Fashion Management and Leadership
- Careers in Fashion Media
- Careers in Fashion Merchandising
- Careers in Global Fashion Supply Chain Management
- Careers in Visual Studies
- Careers in the Business of Cannabis
Take the next step toward your future
Develop the skills to achieve your dream career with a bachelor鈥檚 or master鈥檚 degree in Fashion Marketing from 蜜桃传媒在线观看入口.
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