Home City: Vadodara, India
Program: Master of Professional Studies in Fashion Marketing
Please tell us about the internship you’re currently completing.
This summer, I am fortunate to be interning at CardinalCommerce, a company that was acquired by VISA. As a Digital Marketing Intern, this opportunity feels like a dream come true, allowing me to work within a renowned organization! I’m doing what I love, managing their email platform and social media accounts and actively contributing to their website development. Additionally, I am engaged in detailed competitor analysis and have the privilege of pitching my ideas for upcoming campaigns.
How have your LIM classes prepared you for what you're doing in this internship?
My studies in Fashion Marketing provided me with invaluable knowledge in the realm of social media and the significance of tailoring messages to effectively reach a company's audience, regardless of its industry. After immersing myself in the study of fashion for a considerable period, I felt confident in my ability to venture beyond and explore new areas. I have found the transition from fashion to digital solutions to be smooth and seamless!
At LIM, I gained a deep appreciation for the critical role of brand identity and the importance of analyzing data to understand how people perceive a brand. This understanding has emphasized the need for meticulous evaluation and interpretation of brand data, allowing companies to make informed decisions to shape their brand perception.
Why is doing Curricular Practical Training (CPT) important for international students?
Engaging in CPT is highly advantageous for enhancing one's resume. It not only provides professional experience to international students, but it also opens opportunities for personal growth and expanded knowledge. By participating in CPT, individuals can be hands-on in their field of study, apply their skills in a real-world setting, and acquire a deeper understanding of their chosen profession. This practical exposure contributes to the development of essential skills, fosters adaptability, and broadens perspectives.
What do you like most about being in New York?
Every aspect of this city is captivating and enchanting—I have cherished every day that I have spent here studying and being a part of the vibrant LIM community. I genuinely believe everyone should have the opportunity to immerse themselves in New York’s unique beauty. I’m doubtful that any other place can match the splendor and charm this city has!
What are your career goals?
I envision myself venturing into diverse industries and delving deeper into the realm of technology, while further expanding my knowledge of marketing. I am driven to be part of companies that have a significant impact on people's day-to-day lives.