One of the challenging questions the group faced was: 鈥淗ow do we make the show engaging through a screen?鈥 A frequent collaborative tactic was 鈥渙vercommunication.鈥 Students were diligent about staying in touch with each other and with their audience to get them excited for the show.
Now that the world is virtual, social media was an ally in creating buzz around the event. This year, the club was able to reach an audience like they never have before. Since the show was previously conducted in-person, there were limited seats. Now, anyone around the globe can tune in and view the show.
This 鈥渘o barriers鈥 approach the virtual world opened up applied to many of the steps that went into producing the show, from creating a virtual runway, to having the models do body-scans, to even sourcing the clothing! Before the pandemic, the club could only pull clothing from domestic or New York based designers. Now, the possibilities are endless! The club was able to select clothing from international and domestic designers to cultivate the perfect runway show. This makes the show even more engaging and unprecedented.
Though the viewers may be in the comfort of their homes viewing the show, the club still wants to emphasize that it is high energy鈥攏o pajamas allowed! You should be dressing to the nines like you would if the show was in-person. Lisa Hallberg, this year鈥檚 Show Director, stressed throughout the interview that the virtual show is 鈥淣ot for the sleepies!鈥 There will still be the VIP party, amazing music, and a beautiful show to attend so that the thrill never ends.
The audience has the power to make it their own personal show like they never did before. At the conclusion of the interview, Brand asked the group to give one sentence to describe the biggest lesson they learned throughout this process. The sentence that stuck out to me the most was, 鈥淚t is a reflection of why we do this and why it is so important.鈥 The members of this club have shown nothing but perseverance and innovation throughout.
General admission tickets for 鈥湻〕姹璐遣趺┾ are free and available at:
VIP tickets are $10. The VIP package will feature a curated kit of 鈥湻〕姹璐遣趺┾ swag, as well as access to a live interview with Jerome Andrew AKA 鈥淯ncle Juice鈥 Rick Johnson, and Carlton Spence, all iconic house members of the ballroom scene.
